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Full-Time Paid Media Specialist

Employment Opportunity

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Looking to take your paid media career to the next level? We're seeking a passionate, results-driven Paid Media Specialist who thrives on creating high-impact advertising campaigns through PPC and programmatic advertising. If you have a deep understanding of ad platforms, an analytical mindset, and a dedication to transparency and client success, you may be a perfect fit for the Rooted Rock team!!

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What You Should Know
 

  • Our Clients Are Partners: Every decision made is rooted in the drive to help their businesses succeed.

  • Core Values in Action: Transparency, data-driven strategies, and ethical tactics are at the heart of our work.

  • Wide-Ranging Client Base: We collaborate with small and medium-sized businesses across industries, including tourism, outdoor recreation, education, and more.

  • 100% Remote Team: Flexibility and daily collaboration define our fully remote, tight-knit team.

  • Dynamic Paid Media Approach: From Google Ads and Meta campaigns to programmatic platforms including Native ads and CTV, we emphasize driving measurable ROI and achieving client goals.

 

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Skills You Should Possess
 

  • A strong foundation in Google Ads, Meta Ads, and other paid media platforms.

  • Experience in programmatic advertising tools (e.g., Display, Streaming Radio, Native, CTV, Remarketing, etc.)

  • Analytical skills to interpret campaign data and translate it into actionable strategies.

  • Ability to manage multiple client campaigns and budgets effectively.

  • A collaborative mindset to work with SEO, content, and development teams.

  • Strong communication skills to present insights and results to clients and team members.

  • Working knowledge of SEO including a strong understanding of how paid media and SEO impact each other. 

  • 2+ years of PPC and paid media experience.

  • Google Ads certification

 

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Your Day-to-Day Responsibilities
 

  • Assist with Campaign Strategies and Launch Campaigns: Develop and execute PPC and programmatic advertising strategies that align with client goals.

  • Optimize for ROI: Continuously monitor and refine campaigns to improve performance metrics, such as CTR, CPC, and conversions/key events.

  • Client Communication: Provide clear, transparent updates and insights to clients, ensuring alignment and trust.

  • Analyze and Report: Use tools like Google Analytics, Looker Studio, and platform dashboards to create comprehensive reports.

  • Creative Collaboration: Work with the team to ensure ad creative, landing pages, and campaigns are cohesive and optimized.

  • Stay Current: Keep up with industry trends, platform updates, and emerging advertising tools.

 

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What We Bring to the Table
 

  • Salary: Starting at $60,000 annually.

  • Flexibility: 100% remote work with required availability during Optimized Office Hours (10-3 PM EST, Monday - Friday).

  • Time Off: Two weeks of vacation, one week of sick time, and eight paid holidays annually.

  • Health Benefits: Comprehensive medical, dental, and vision insurance.

  • Technology Stipend: $100/month for mobile phone and internet.

  • Bonus Program: As the company grows, so do your opportunities for additional perks and compensation.

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Rooted Rock Marketing’s Core Values
 

  • Data-Driven Strategies: Decisions backed by meaningful data.

  • Ethical Tactics: Always operate with integrity.

  • Transparency: Build trust through clear and open communication.

  • Goal-Focused Strategy: Align actions with business outcomes.

  • Accountability: Own your wins and learn from your mistakes.

  • Effective Communication: Respond promptly and thoughtfully.
     

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Company Description

 

Rooted Rock Marketing is a female-owned, fully remote marketing agency founded in 2020. Despite launching during a global pandemic, we have grown rapidly and serve clients across various industries, including wellness, healthcare, tourism, and e-commerce. Our services include SEO, analytics, digital advertising, content strategy, website development, and more.

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Equal Opportunity Employer

 

Rooted Rock Marketing values diversity and inclusion. We do not discriminate based on race, religion, gender identity, sexual orientation, age, disability, or any other legally protected characteristic.

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How to Apply

 

Send your resume and cover letter to shelly@rootedrock.com, explaining your favorite aspect of working in the paid media industry and which of Rooted Rock’s core values resonates with you most. 

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Join us at Rooted Rock Marketing and help businesses grow through impactful paid media strategies!

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